Chicago Testing Lab
Chicago Testing Lab (CTL) ensures Chicagoland roads are structually safe by testing and inspecting asphalt materials, liquids, aggregates, concrete, and soil. I lead design on the brand revamp. We explored a variety of new logo options but ultimately choose to freshen up their current logo. The new look was worked into a new website, email campaign, print collateral, newsletter, and trade advertisements. To help support the new brand, I directed multiple photoshoots at CTL's facilties and in the field.
