ControlUp's mission is to deliver a superior digital employee experience with true real-time visibility, actionable AI-driven insights, and automated remediation-across any desktop, any application, anywhere.

I joined ControlUp to refresh and mature the visual brand. Within six months, we launched a new brand guideline, website and created a range of supporting materials, including a sales enablement pitch, presentation templates, social media assets, and event booth designs, sales collateral and more.

Previously, the visuals featured full-flood gradients and hexagon patterns—the design elements lacked the specific characteristics that aligned with ControlUp's unique product, goals, and aspirations.

ControlUp's ability to help IT operations professionals delve into real-time data to analyze and detect abnormalities was the inspiration for "The Line". "The Line" visually embodies the idea of tracing and understanding patterns within data. In addition, "The Line" exemplifies one of the three company brand value pillars.

Winner of the 2024 Muse Awards, Silver, Corporate ControlUp Website Redesign